Deregulation and Rocky REA
Alberta governments electrical deregulation only effects the supply of power. The distribution wire services have not been deregulated. As a Rocky REA member, you receive your distribution services at cost. Other investor owned utilities do not have to provide your distribution services at cost as they are not operating as a not-for-profit organization. The goal of the Rocky Rural Electrification Association is to offer our members a stable, low price source of power, with quality member service and to operate on a not-for-profit basis.
Rocky Rural Power
Rocky Rural Power is the Retail Energy Division of Rocky REA. The Alberta Department of Energy is phasing out the stable Regulated Rate design starting July 1, 2006. In order to maintain stable competitive rates for our members into the future, a division, Rocky Rural Power was formed. Rocky Rural Power provides REA members with additional retail energy choice and promotes fair retail energy competition in the changing Alberta Electric Industry.
Electricity retail products and services are competitive. You are free to choose an energy retailer. Regulated wires services are not dependent upon the energy retailer you choose.
For more information on electricity contracts call - Rocky Rural Power at 1-888-845-4616 or check Alberta's Website at www.ucahelps.gov.ab.ca. or telephone 310-4822
Alberta Government Consumer Choice
Where to look for the answers you need as a consumer. Who is a reputable dealer in electrical choices? The Alberta Government has a Customer Choice information site that may be of help to answer some of your questions. Click on the icon below to enter site. Understanding the choices from the Alberta Government. 
Information about the Market Surveillance Administrator
The Market Surveillance Administrator ("MSA") is an independent body created under the Alberta Utilities Commission Act to help ensure the fair, efficient and openly competitive operation of Alberta's electricity markets and retail natural gas markets. The Code of Conduct Regulation governs aspects of the retail electricity market, including the conduct of owners of electric distribution systems and affiliated retailers. Any person who feels that a contravention of this Regulation has occurred may submit a complaint to the MSA, by following the process set out in section 51 of the Act. Copies of this Act and Regulation may be obtained through the Queen's Printer (Alberta). The MSA can be reached by telephone at (403) 705-3181. For additional information with regard to the MSA, please visit their website at www.albertamsa.ca.
Phone 403-845-4600